In this latest column on good marketing for movers, FIDI Marketing Coordinator Shola Gallard and Communications and Marketing Officer William Zamundu turn their attention to LinkedIn. Here are their top 10 tips for movers who want to lead the conversation online
We know what you’re thinking: ‘One more thing to add to my to-do list?’ But stick with us for a minute. Because it is all about trust, relationships and reliability, and your online presence – especially on LinkedIn – can be more powerful than you think.
LinkedIn isn’t just for job hunting or corporate shout-outs. It’s where reputations are built, stories are shared, and future clients and partners are already looking to see who they want to work with. Business leaders who show up with both professionalism and personality have the edge. And the best part? You absolutely don’t have to be a social media guru to make an impact.
Here are 10 ways you and your business can use LinkedIn to position yourselves as true industry leaders – without losing your authentic spirit.
Personal branding: five tips for individuals
1. Optimise your profile, don’t ‘perfect’ it
Your LinkedIn profile is your digital handshake. It should look like you, sound like you, and give a sense of what matters to you. Use a clear, friendly headshot (save those sunglasses for Instagram), and write a headline that reflects not just your job title, but your role in the industry. For example: ‘Helping families relocate with care | Operations lead at FIDI’. A short, warm ‘About’ section can go a long way. Remember, this isn’t a CV; it’s a conversation starter.
2. Post as you talk to clients
You don’t need to reinvent the wheel with every post. Share what you know in your own words, the same way you’d explain it to a client or a colleague. We love how Simon Hood from John Mason International brings this to life – his posts are always helpful, real and conversational. He makes the complexities of international moves feel accessible. And he’s not alone – more and more movers are finding their voice on LinkedIn with simple, story-led posts that make it easy for people outside the industry to understand the value we bring.
3. Comment with kindness and curiosity
Posting is great. But commenting on others’ posts is where the real magic happens. Thoughtful comments help you build visibility, connect across borders, and show you’re engaged with the industry. Take a note from Magali Horbert at FIDI Global Alliance – she’s generous with insight, curious in her responses, and always adds value to the conversation.
4. Show your behind the scenes
People love seeing the human side of the moving business. Whether it’s your team tackling a tough move, a crew photo after a long day, or your personal reflection on a recent challenge, let others in. Senator Aubrey McCarthy of AMC Removals nails this – his posts give a glimpse into leadership with heart and grit. Anthony Shipp from M Dyer also shares fantastic behind-the-scenes content that highlights both his team and the real-life complexity of relocations. This isn’t self-promotion; it’s storytelling; and it works.
5. Be a fan of others
The movers who really stand out are the ones who lift others up. Share your colleagues’ wins, celebrate your competitors’ innovations, and highlight the people who inspire you. Christina McCarte at AMJ Campbell does this brilliantly – her feed is full of positivity, and it reflects a real generosity of spirit that earns trust and admiration.
Company presence: five tips for business pages
1. Make your page a hub, not a billboard
Too many company pages look like a parade of job posts and corporate news, which isn’t what people connect with. Instead, aim for a mix of content: show the culture, share your milestones, give useful advice, highlight your community work. Think of your company page as a window into your world.
2. Introduce your people
People do business with people. Use your platform to showcase your team – packers, planners, sales reps, drivers. Give them the spotlight with mini profiles, staff takeovers or simple shout-outs. Not only does it build morale internally, it shows clients that you’re proud of the people behind the service.
3. Use visuals that feel real
Stock photos might be quick, but they’re forgettable. Real images from the field – boxes being packed, trucks being driven, happy clients, team lunches – create a far stronger connection. Even quick smartphone shots (with permission) can bring authenticity to your brand.
4. Engage, don’t just broadcast
Posting is just the start. Like and comment on posts from partners, clients, and industry bodies – as your company. It shows you’re paying attention and participating in the wider conversation. And when someone comments on your own posts? Reply! A quick ‘thank you’ to the person posting, or a follow-up question, goes a really long way.
5. Let values lead
If your company supports sustainability, diversity, mental health, or local community projects, talk about it. Not to tick a marketing box, but because it matters. Sharing your values transparently and consistently builds trust with clients, suppliers and potential recruits. And when values and business align, everyone wins.
LinkedIn doesn’t have to be overwhelming or overly polished. Whether you’re a solo mover or a global network, there’s room for every voice. Start by picking just one of these tips and try it out this week. A quick comment, a profile update, or a photo from today’s job.
We’re in a people-first industry, and we’ve got stories worth sharing. So, let’s lead with pride, post with heart, and keep showing the world what makes our community so powerful.