With demand growing for international and corporate relocations into and out of South Florida, Solomon & Sons Relocation says joining FIDI marks a major milestone in its long-term expansion strategy. FIDI Focus meets President and owner Roee Ben-Amor.
New FIDI Affiliate Solomon & Sons Relocation was established in 2014 by Roee Ben-Amor, whose childhood best friend Moriel Hoffman became a co-owner when she left the corporate sector in 2016. With no inherited brand or franchise behind the name, the company has been built from the ground up.
Headquartered in South Florida, and serving Miami, Fort Lauderdale, West Palm Beach, and the surrounding metropolitan area, the company is a full-service moving and logistics company, handling local, long-distance and international household goods relocations, as well as commercial and furniture, fixtures and equipment/operating supplies and equipment projects for the design and hospitality trades. Roughly 70–80 per cent of the business’s volume is domestic, with international jobs its fastest-growing segment.
‘Our domestic market is shaped by South Florida being a magnet for inbound migration and high-value second-home ownership,’ says Ben-Amor. ‘Over the past decade, we’ve seen the customer profile shift, with fewer retirement relocations and far more working professionals, remote executives and families relocating from the northeast and California.’
As a result, he adds, average shipment values have risen, along with expectations around service quality, transparency and digital experience.
South Florida is a gateway for international business. ‘Latin American flows – which have been dominated by Venezuela, Colombia, Brazil and Argentina – have broadened as Miami has cemented itself as a hemispheric business hub,’ Ben-Amor says. ‘Miami’s role as the de facto capital of Latin America makes the southbound and northbound flows a natural fit for us, while European traffic reflects the international buyer footprint in Miami real estate.
‘Traffic to and from the UK, France and Germany has grown alongside the wealth migration story, and we’re seeing more corporate-sponsored moves rather than purely private clients. The market is more sophisticated, compliance-driven and demanding than it was a decade ago.’
The heaviest lanes for domestic business remain those between South Florida and the northeast (New York, New Jersey and Massachusetts), Texas and California – a trend driven by tax migration, corporate relocations and family movement, says Ben-Amor, who adds that businesses are increasingly expected to provide clients with real-time visibility, cleaner documentation and tighter service-level agreements.
‘We’ve made significant investments in our sales infrastructure, data and reporting systems, and commercial sales capability,’ he says. ‘We’ve expanded our international department, refined our pricing and quoting protocols, and committed to the standards required for FAIM accreditation. Joining FIDI is the most significant milestone of the year for us.
‘We want to be measured against the highest standard in our industry, and the agents and clients we want to work with expect that standard. FIDI has shaped the international moving industry for three-quarters of a century by doing something genuinely difficult – creating a credible, enforceable benchmark for quality, financial stability and ethical conduct in a fragmented global market. FIDI-FAIM accreditation is shorthand for trust. That’s not a small thing, and it’s why we wanted in.’
Expansion opportunities
Ben-Amor sees opportunities locally to deepen the company’s commercial and trade segment, particularly among interior designers, procurement firms and hospitality projects.
Internationally, the plan is to become ‘a true origin and destination partner for European and Latin American agents who need a trusted South Florida specialist’ says Ben-Amor. ‘Joining FIDI is central to that strategy. We see meaningful runway in corporate accounts and private high-value clients, and in becoming the agent of choice for inbound shipments arriving through Port Miami and Port Everglades.’
From here, he adds, the company is targeting three immediate priorities: achieving FIDI-FAIM accreditation; growing its international department with dedicated coordinators focused on European and Latin American corridors; and ‘continuing to invest in the systems and people that let us deliver consistently at scale’.
‘We’re a young company by FIDI standards, but we’re building deliberately,’ he says, ‘and we intend to be a meaningful South Florida partner for the international community for a long time to come.’