I N T E RV I E W STAMP OF APPROVAL FOR FIDIS DIGITAL COMMUNICATIONS From the relaunch of the FIDINET and FIDI Focus websites to its COVID-19 webinar series and the rise of remote working during the pandemic, digital marketing and communications have never been more vital. FIDI Focus meets Alix Stamp, who joined the FIDI marketing team as Digital Communications Officer in October 2019 FF: Tell us a little about yourself? AS: Born and raised in Jamaica, I learned from an early age that we are a people that strive for excellence no matter the circumstances. It is with that drive and determination that I have successfully completed my educational pursuits and now focus on being a lifelong learner who is always willing to share and engage with others. Being multifaceted, flexible, and open-minded, I find that I am able to bond well with others even when we may hold opposing views. Besides staying in to watch a good TV show or movie, I am always up for going to a sports event or music festival. I believe in living a fulfilled life and even though the world is on the brink of a new era, I remain steadfast. I believe in living a fulfilled life and even though the world is on the brink of a new era, I remain steadfast 52 FF297 JunJul20 pp52-53 Interview.indd 52 FF: How did you get involved in marketing and communications? AS: Growing up, I was drawn to how brands made you feel attached to them. Through that feeling, I researched, then started to understand what role marketing and communications played in the grand scheme of things. As such, I pursued graduate and postgraduate studies in both areas but also in related subjects including media production and business management. By having a more holistic understanding of the marketing and communications ecosystem, I am able to apply my knowledge and skills in both a theoretical and practical sense. FF: What does the role of Digital Communications Officer entail? AS: In the ever-changing digitally driven world that we live in today, the role of digital communications officer is one of constant learning and evaluation. The role involves having a fairly good understanding of language usage, communication styles, marketing techniques, digital and social media platforms, and strategic, analytical and creative skills. FF: What made you want to join FIDI? AS: Prior to joining FIDI, I didnt know much about the organisation or the services it offers. After researching for more information, my interest piqued when I saw that I had the opportunity to join a team that holds a fair level of weight in such a global industry. I browsed its digital channels and noticed that there were both opportunities and challenges for me to strengthen digital operations. FF: Have you had any contact with the world of international moving before? AS: I didnt have any direct experience with the world of international moving but, in a past role, I gained experience in a transport-based industry. Based on the fact that both industries have similarities, I thought it would be a good opportunity to join FIDI and learn more about the moving world. FF: What are the major challenges for FIDIs marketing and communications department in the future? AS: The future will definitely develop in a digital sense with new channels and tools. For FIDI, the major challenge will be to evolve with the changes in our world and to efficiently use the available resources and channels to keep our members informed and engaged, help them to understand how to leverage marketing and communications in their operations, and how FIDI can adapt to the ongoing changes in the industry. WWW. F I D I . OR G 01/06/2020 15:12