F E ATU RE Salam Logistics packers WORKING IN THE LEVANT Salam Logistics Packing & Removals has joined the FIDI alliance. Shireen Nicola, Executive Manager, explains why and outlines the benefits of the Jordanian market FF: Tell us about the history of your company SN: With more than 19 years experience, Salam Logistics is a professional packing and removals company that serves businesses and individuals in Jordan. We also work with hundreds of partners around the world to pack, unpack and transport shipments internationally. Salam Logistics is part of the Naouri Group, which was established by Ibrahim Naouri in 1994. Today, it is a leading provider of shipping and logistics and travel management services in the Levant region, with more than 1,000 staff members in 55 offices in Jordan and Iraq. SHIREEN NICOLA, EXECUTIVE MANAGER, SALAM LOGISTICS PACKING & REMOVALS The Jordanian market is one of the most developed Arab markets outside the Persian Gulf states WW W. F I D I. O R G FF291JunJul19 pp68-69 Salam Logistics.indd 69 FF: What are some of the key characteristics of your local market? SN: The Jordanian market is one of the most developed Arab markets outside the Persian Gulf states. It ranked 18th on the 2012 Global Retail Development Index, which lists the 30 most attractive retail markets in the world. FF: How has the countrys moving industry evolved over the past decade? SN: Because of the political situations around Jordan, there has been higher demand for the transfer of international public entities, such as the UN, NGOs and politicians, as well as an increase in home sales, residential rental turnover, and corporate relocations. This has increased the demand for moving and storage services Ready to load in the Jordanian market. Because Jordan is a safe haven in a region of conflict, numerous global companies are moving their regional offices here. This coupled with the advance of telecom operators and the technological sector, which are expanding even more in Jordan means new developed office space is required, and there is an expectation that relocation companies will take care of packing and removals of sensitive equipment. FF: Where are your biggest opportunities for growth? SN: Updating our website and exploiting other advertising media to increase customer awareness of our services will enhance the companys profitability and permit us to offer customers the quality of service that has distinguished Salam Logistics from its competition. We have successfully relocated major organisations in Jordan. FF: How would you describe your firms business ethos? SN: Our aim is to combine the skills and attributes of our employees with a strict commitment to offer a professional, high-quality service. Our purpose is to fulfil the requirements of our clients to their complete satisfaction. It is also important that all our operations are carried out in a safe and healthy working environment. FF: Why did you decide to join FIDI? SN: FIDI has more than 600 Affiliates in more than 100 countries. Joining the alliance is a strategic step to expand our network to bring new opportunities and better services to our customers. FF: How have you found being a FIDI Affiliate so far? SN: It enhances your services and gains recognition in the international relocation industry, with opportunities for continuing professional development at all levels. FF: Finally, what does the future hold for your company? SN: We expect to maintain our position as an international moving company with the highest standards in the market. We will keep expanding locally and internationally, while investing in innovation and technology to further satisfy our customers with superior service. 69 10/05/2019 16:43