F E ATU RE ARE YOU READY FOR THE FUTURE? Tim van Tartwijk, entrepreneur and co-investor in Move4U Moving Technology, explains how the industry can profit from embracing integrated technology T ake a moment and ask yourself when you last touched your smartphone. The answer is likely to be sometime in the past 10 minutes, according to research by smartphone producer Apple. The fact that we pick up our phones six to seven times each hour and that more than 90 per cent of the population in the western world has access to one illustrates just how used we have become to consuming digital information. Digital information technology has changed our lives forever. Take getting to an appointment, for example. Nowadays my phone reads my agenda, checks the expected traffic intensity from my current location to the next, tells me when to leave and even notifies the host of the appointment of my expected arrival time. And e WW W. F I D I. O R G FF290 pp52-55 Voerman.indd 53 ABOUT TIM VAN TARTWIJK As a co-owner of investment company Castle Capital Investments, and owner of the Netherlands-based marketing agency Get Hooked, Tim van Tartwijks day-to-day activities are all based around creating, supporting and introducing impactful digital innovations. With a strong personal interest in technological trends andgadgets, he is always looking for new ways to improve everyday lives. 53 13/03/2019 11:58